CREATIVE LAUNCH LEAD

Jonny Cota won the premier season of Amazon’s “Making The Cut” which gave him the opportunity to launch his namesake line JONNY COTA STUDIO on the Amazon platform. Amazon’s interest was to create more space for luxury brands and we conceived and executed a more elevated site to entice the current customer and attract a new population to shop the platform. Together we created the look and feel of the launch which was shot on Mount Batur, an active volcano in Bali, Indonesia.

The Jonny Cota brand is almost exclusively created in Bali and we wanted to incorporate the place and feel into all assets while creating relevant looks for the international market. I lead direction on vibe, casting, hair, makeup, styling, on set, edit, and ideation on all assets from the brand images to the eComm visual language. The concept flowed through to the launch of its namesake store in which I contributed merchandizing and display styling and concept.

For more on Jonny Cota Studio click HERE