LEAD ART DIRECTOR

HI FASHION is the multi-channel art project I created with Jen DeMartino. Conceived as an electronic pop duo, HI FASHION incorporated music, costume, dance, choreography, video, direction, experience design, and organization of collaborators to create events geared toward the queer community. The effort led to international headlining shows at national and international Gay Pride Celebrations. With a current total views on You-tube of over 2 million, the reach and appeal of the aesthetic was international and continues to grow.

As Lead Art Director , I was responsible for ideation, design, direction, production, and event organization. With an aesthetic that included collaborators on and off stage, I lead teams to execute large scale events with multiple partners. In the process I directed 3 of the most successful videos including “Amazing” which lead to collaborations with RuPaul’s Drag Race, Bloomingdales, Perez Hilton, and various film and television placements and charity organizations.

For more on HI FASHION click HERE