ART DIRECTION/DESIGN

An Ocean Voyage is a line of clothing dedicated to the artful traveler. The adventurer who is as comfortable at the Boutique Hotel in the city of the moment as they are in a hammock in the rain forest. The explorer who is more interested in returning with stories than souvenirs. Part comfortable travel gear, part adaptable resort wear, the label speaks to the new design-conscious, southern California lifestyle consumer. I created this prototype featuring unisex, oversized designs and launched them as a capsule in the Cota Store at the The Row in Downtown Los Angeles.

Design, production, art direction, and promotion were executed to test concept. Inventory was sold out within 2 months. By creating social media assets and exploring the world of this target consumer, I have been imagining how to present this concept on a larger scale.