CREATIVE CONSULTANT

With the launch of the Jonny Cota brand, there was the interesting challenge to create an editorial, elevated world for the namesake brand that differentiated from the more accessible Studio line while incorporating the best performing product from his heritage brand SKINGRAFT into the platform. By creating a new platform that assumed the former brand into the styling, concept, and marketplace, we hope to bring the heritage customers into the conversation and show the devoted Skingraft customer how the consistently top selling items integrate with the new collection while introducing them to the newer aesthetics.

For more on Jonny Cota click HERE